Consumer’s person’s satisfaction depends on the link

Consumer’s satisfaction is not a new notion. Many researchs
try to search its axiom and effects, because it is remarked as an important
measure tool of a company’s success and a leading indicator of a company’s financial performance
and value of stakeholder (Ramasubbu,Mithas &
Krishnan, 2008). In traditional environment, customer satisfaction can be seen as the estimation of a product or service with considered to
their consumers’ needs and expectations. It is seen as the summary psychological status outcome that the sensitivity
surrounding opposed expectations are together with the
prior feeling of consumers about experience
Billy, Rob & Ivan (2008). Theory of Helson states
that the degree of a person’s satisfaction depends on the link between
the beginning expectations created and the outcomes obtained (Flavian,Guinaliu , 2006). Two different concept of
consumer’s satisfaction was mention: transaction-specific and cumulative (Chang & Chen, 2008). The
transaction-specific views consumer’s satisfaction as a
post-selection estimation judgment of a specific
purchase occasion. From a transactional point of view satisfaction would in
fact depend on each exchange. In comparison, accumulative consumer’s
satisfaction is an overall estimation based on the total experience with the
goods and services of a particular firm over time. From cumulative
point of viewwith each new interchange, the
personal’s perception is supplied by new information (Casalo, Flavian , 2008). E-commerce satisfaction (electronic satisfaction) is another kind of consumer’s
satisfaction that evoked within the ecommerce (electronic commerce) context. It
is defined as “the gratification of the consumer with respect to his or her prior purchasing experience with a given
electronic companies (Chang & Chen, 2008).
Satisfaction with e-commerce store, like satisfaction with brick and stone stores, is not derived solely from satisfaction with regards to the
product purchased but also with regards to the convenience and the site design.
These elements are identified to be the main determinant
of e-store satisfaction, which in turn affect the decision to re-support a website (ibid).Zviran, Glezer &Avni (2006) study described that websites have different, hidden, and
subjective factors that originated from the interaction between users and these
web-based systems. These factors affect the total satisfaction of users. Section 2.2 discussed important factors that
affect the consumer’s satisfaction on the web
environment. Billy, Rob & Ivan (2008) developed and empirically tested a theoretical model of the impact
of website quality on consumers’ satisfaction and purchase intentions in the
Chinese context. Results indicated that website quality has a direct and positive impact on the consumer’s satisfaction and that satisfaction also has a direct and positive impact on purchase intentions. While the influence of website quality on purchase
intentions exists, consumers’ satisfaction does significantly
mediate this effect.Additionally, the previous study found
that the website’s quality influenced consumers’ purchase intentions through their satisfaction with website functionality and usability features. (Casalo, Flavian & Guinaliu, 2008) study results revealed the existence of a positive and significant influence
of reputation and satisfaction on website loyalty. This study also confirmed
the influence of usability on consumers’satisfaction and showed that usability
played a special role in the loyalty formation process. undefined undefined undefined undefined undefined undefined undefined