Now days, every organization wants to change or modernization in
– Social media has become one of the dominant
forms of communication in the digital space, drastically altering the
traditional relationship between a consumer and a business. Social media marketing also known as SMM in short,
it is a form of internet marketing which involves creating and sharing of content on
social media networks in order to achieve
marketing and business goals. SMM
includes various activities like vedios,
text massages or texting posts and image updates,
and other content that directly target audience engagement, as well
as paid social media advertising.
is social media marketing – social media marketing is a process of using social media platforms and websites to
promote a product or service. Other words, Social media marketing (smm) refers
to a technique which is target social network and applications to promote
product or brand and to spread brand awareness.
Used by businesses to target specific consumer
Every business in modern and technical world want to
achieve their goals within minimum time or at low cost. The success of every
business product depend on how much it makes effect on the mind of customer or
consumer. Now days, for advertisement purpose the use of
social media has been increased. It is
a powerful and effective way for businesses or for organizations of all sizes
to target consumers and to reach customers. Every
business used social media platform in different ways. BASICALLY THERE ARE to
types of social media platforms are social networking websites and mobile
phones. To target a specific consumer segment, needs to Dividing consumers into
groups according to their age, their buying habits and taste. We need to get in touch with the consumer after a
few months by contacting them through Facebook, WhatsApp etc. Social networking websites help individuals,
businesses and other organizations to interact with one another and build good
relationships or communities online. Consumer can be interacting with companies
directly if companies start using social channels. On the other hand, just
under the half world’s population is currently using the internet on mobile
phones. Mobile phones usage is beneficial for social media marketing because it
has social networking capabilities, allowing individuals to immediate web
browsing and access to social networking sites. Companies will be getting
feedback of their product from consumer directly within few days of the product
lunching, which helps to consumers and companies.
Many companies and business collecting a data
of customer’s response or feedbacks from that social marketing sites and apps
according to that data they designed a customer segmentation planes. After
that, relate their new product with the customer’s feedback and lunched the
product. Companies advertise the new
lunched products by using social media apps and websites.
Every social networks allow you to create targeted paid
Facebook — you can share posts here according to targeted gender, behaviour,
age, location etc.
Needs to get
personal on snapchat with customers and giving them product information by short
ads. Organizations need to give attention to active social media users and
offering them new products. In result, companies can extand
their boundaries and reach, expand their customer or consumer size. Social
networking sites act as word
of mouth or more precisely, e-word of mouth.
making a new products companies get the ideas or understand the customer needs
from the comment box or inbox from these social networking websites and
applications. Many organizations used SMM for improving their products after getting consumer’s suggestions.
How various social media offers different ways to
Advertisement of product and brands has been done by
every business. There are different ways
to advertise the product. social media marketing also one from them. social
media also provides different modes to advertise product. For example:- Facebook,
snapchat, WhatsApp, you tube, yahoo, Gmail,
google+, tweeter etc.
The selection of social media network depond on the 3 important factors :-
1. Where your target customers are most concentrated
(usage, groups, etc.)
2. Where your target customers are most accessible
(preferred media, ad targeting, etc.)
3. Where your target customers most actively engage
with ads (testing required)
On Instagram, new and old product
can be advertised by adding links and
posting text or images in stories. it will help in getting the response of
customers from comments . the way of
advertise products on instagram are Connect to Instagram.,
Ad creation options,Set up your ad.,Choose your audience, budget, and ad
location.,Choose your creative and select Instagram.,Instagram ad creative
options,Create captions and select call to action buttons,Ad setup completion.
other hand , facebook also the most usable platform for promotion purpose.
Organisations needs to make page of
their brand on facebook and promote the new products from here. Yahoo
mail and gmail are antoher media through which organisations advertising
the product pictures . keep contacting and make good relation with customers by
offering them attractive offers by texting or calling on whatsapp or by normal call. Snapchat also used by maximum organisations
and business industries to promote their brands
through updating stories. The youngesters mostly used
you-tube for getting knowledge, fun etc.
On you- tube by advertising their brand
make easy to target the consumers for example – giving ads before vedio
on you tube.
Unlike Facebook, Twitter is still a viable network for
organic engagement. Brands don’t need to pay in order to reach their followers,
which enhances the platform’s value even when running paid ads. E-commerce
stores today use Twitter ads primarily to drive brand awareness and promote
specific products for direct conversions. The most common model is Twitter
website cards hosting under 100 characters and displaying some variety of rich
media. On twitter first of all companies
needs promote accounts, after that product related tweets, than needs to
promote trends and website card. Pinterest is one another type of social media
which is used by companies . it is visual like instagram but unlike instagram
LinkedIn is another
unique social platform that revolves primarily around the B2B market. The brand
wanted to reach an audience of ambitious, young professionals across Europe and
extend awareness and engagement beyond their existing customer base. To
do that, they looked to LinkedIn.